The Great Room workspaces to be rebranded as Industrious

Properties under hospitality-led business contractor The Great Room– covering Singapore, Hong Kong, Bangkok and Sydney– are going to run under the Industrious brand, effective July 1.

The rebrand comes four years after US-headquartered Industrious– now a unit of CBRE– obtained homegrown The Great Room in May 2022. CBRE obtained full control of Industrious in January 2025.

The Great Room presently operates 7 places in Singapore, including workspaces at One George Road in the CBD, Ngee Ann City on Orchard Road, and Raffles Arcade on North Bridge Road.

” At the core, The Great Room and Industrious share the similar idea that work should really feel human,” says Su Anne Mi, managing director for Industrious Apac and co-founder of The Great Room. “That philosophy is what specified The Great Room across Apac, and it continues under the Industrious label.”

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Industrious strategies to broaden its Apac portfolio by more than 50% over the following year, involving the opening of three new locations in Singapore this year. The pipeline belongs to a broader worldwide expansion, with the business intending to open over 60 brand-new locations worldwide in 2026.

The move will unify Industrious’ Asia Pacific (Apac) locations, formerly running under The Great Room, right into its global network, the business claimed in a June 17 release.

The three brand-new locations schedule to start in the city-state this year are at Keppel South Central on Hoe Chiang Road, Shaw Tower on Beach Roadway, and Stamford Place and Stamford Road.

The Great Room also presently runs two locations in Sydney, Australia; two in Bangkok, Thailand; and just one in Hong Kong.

” Creating an one global brand links our team and participants around the core values that have always specified us: premium hospitality, lovely layout, and a real feeling of belonging,” includes Gentry Long, president of Industrious.